Roadmap: Entrepreneurship

Entrepreneurial Leadership and Strategic Thinking Text Outline

BUILDING A SUCCESSFUL BUSINESS

  • Your Roles
  • How to Get the Most from this Process
  • What is Strategic Thinking and Planning?
  • Building a Sustainable Business
  • Benefits of Planning
  • Your Dreams, Your Vision
  • Creating a Vision Statement

A PASSION FOR SUCCEEDING

  • Values
  • Ensuring Your Success
  • The Success Formula
  • Developing Success Attitudes
  • Affirmations
  • Becoming an Entrepreneurial Leader

DEVELOPING A COMPETITIVE EDGE

  • The External Assessment
  • Market Segments
  • Competitive Analysis
  • Trend Analysis
  • Internal Appraisal
  • Structure
  • Resources
  • Developing a Base Strategy
  • Selecting a Base Strategy
  • Strengths, Limitations, Opportunities, and Threats
  • Strengths (Internal)
  • Limitations (Internal)
  • Opportunities (External)
  • Threats (External)

BUSINESS PLANNING AND EXECUTION

  • Business Planning
  • Mission Statement
  • Doing the Right Things Right
  • Critical Goal Categories (CGCs)
  • Shortening Your Personal Learning Curve
  • Personal Goals

GENERATING CUSTOMERS AND PROFITABILITY

  • The Market Plan
  • Market Communications
  • The Sales Plan: Why Do People Buy?
  • The Sales Process
  • Determining Customers Needs
  • What is a Customer-Driven Organization?
  • Speed and Flexibility
  • Exceed Customer Expectations
  • Your Organization
  • Financial Budgeting
  • Financial Planning
  • The Review Process
  • Summary

Entrepreneurial Leadership and Strategic Thinking Workbook Outline

STRATEGIC AND BUSINESS PLANNING PROCESS

BASIC FOUNDATION AND BUSINESS PHILOSOPHY

VISION AND VALUES

  • Vision
  • Values

EXTERNAL ASSESSMENT

  • Market Segments and Opportunities
  • Product/Service Competitive Analysis
  • Organizational Competitive Analysis
  • Trend Analysis

INTERNAL APPRAISAL

  • Structure and Function
  • Resources
  • Strengths, Limitations, Opportunities, and Threats
  • S.L.O.T. Analysis

MISSION STATEMENT

CRITICAL GOAL CATEGORIES

THE MARKET PLAN

THE SALES PLAN

FOLLOW-UP TOOLS

  • Key Assumptions
  • Budget or Profit and Loss Forecast
  • Measurement/Creating a Dashboard
  • P and L Worksheet/Income Statement
  • Dashboard Development Worksheet
  • Strategic Plan Recap